This book is not here to comfort you. We Malayalis take pride in calling ourselves educated, progressive, and aware. But if that is true, why are we still trapped in the same outdated mindsets, broken systems, and recycled excuses? This book asks a simple but uncomfortable question: What should we have already thrown out of […]
The Missing Playbook in Indian Football Indian football today stands at a fascinating crossroads. The sport has visibility, growing investment, professional leagues, and an expanding fan base. Yet, despite these positives, the business side of the game hasn’t fully translated into a self-sustaining ecosystem. A powerful observation captures this gap perfectly: The biggest challenge for
Holding the Ball Is Only Half the Game Read More »
At a critical moment when Indian football is staring at collapse, Sijin B T, sports management guru, award-winning sports author, and founder of the Sports & Management Research Institute (SMRI), writes on the urgent need to protect Indian football clubs—the true backbone of the sport in India.
AIFF vs Indian Football: How AIFF Is Killing the Game Read More »
Indians don’t need FIFA’s alms As an Indian and a football fan, I am ashamed of the statement of Gianni Infantino, the FIFA president. FIFA is working for India! What a shame. What happened to Indians and the capabilities of Indians to work for Indian football? European football teams and Latin American football teams are
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How is the Chinese Invasion of Sports going to disturb India? When we were students, we learned England as the motherland of football. But, in 2014 when we were researching for the Sports & Management Research Institute (SMRI) to prepare study materials, we read that more than 2000 years ago football was played in ancient
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How to make I-league profitable I was a hard-core KERALA POLICE fan. But, when the Kerala Police team was dismantled I started loving Mohun Bagan, the national club of India. It’s really painful for a loyal fan like me to see MOHUN BAGAN impatiently knocking on the door of the Indian Super League (ISL). I
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